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Johanna ii von trapp

MEET our leadership

Co-Founder & Director
Johanna II is the Founder & Vice-President Georg & Agathe Foundation and Co-Founder & Director of Celebrity Legacy. She is passionate about the importance of the arts in ones' life and believes that knowing your family's past and collective history can be insightful, enriching, and foster connection. Using her family's inspiring stories, she speaks internationally on meeting life's challenges.


Legacy: Johanna II directly descends from multiple historic legacies. She is the oldest daughter of Baroness Johanna von Trapp of the Trapp Family Choir and Trapp Family Singers, who was portrayed as the second youngest child, 'Marta', in world-renowned musical The Sound of Music. Her grandparents are Baron Captain Georg von Trapp, World War I Austro-Hungarian naval hero, and his first wife Agathe Gobertina Whitehead, granddaughter of British engineer Robert Whitehead (inventor of the torpedo). Her extended ancestry includes Dutch-Belgium nobility: Aspermont-Lynden; and Hungarian & Croatian dynasties and national-heroes: Esterházy, Erdödy, Pálffy, Széchenyi, Rákóczy, Zrínyi, and Frangepán.

von Trapp, Sound of Music, Sound of Music musical, Sound of Music movie, Sound of Music play, Sound of Music broadway, von Trapp children, Trapp Family Choir, Trapp Family Singers, Georg von Trapp, Agathe Whitehead, Maria von Trapp, vontrapp.org, the von Trapps, Georg & Agathe Foundation, Speaking Agency, Legacy Consultancy, Media House, speakers, consultants, celebrity, notable legacies, public speaking, keynote, workshops, panel discussions, inspiring messages, uplifting messages, impactful messages, powerful messages, relevant messages, inspiring stories, actionable takeaways, memorable experience, memorable takeaways, inspirational, connection, impactful, meaningful, authenticity, experience-grounded, sustainability, corporate responsibility, corporate social responsibility, CSR, environmental, green, long-term branding, handling organizational changes, handling organisational changes, handling leadership changes, living core DNA values, family, legacy, leadership, power of connection, inspiring connection, perseverance, meaningful growth, and interpersonal dynamics, strategic planning, thrive, female-led, multi-generational, next generation, family business, family enterprise, philanthropy, well-known families, business consulting, leadership change, resilience, family office, legacy management, self-actualize, family governance, family organisation, family organization, wealth management, National Society of Colonial Dames of America, Rockefeller, Buffett Family's Learning By Giving Foundation, Boston University, St. Lawrence University, human, intellectual, social, and spiritual capital, Goddard, Hazard, Rhode Island industrialists, Széchenyi, Rákóczy, Zrínyi, and Frangepán, Szechenyi, Rakoczy, Zrinyi, Frangepan, stewardship

Celebrity Legacy

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Celebrity Legacy

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von Trapp, Sound of Music, Sound of Music musical, Sound of Music movie, Sound of Music play, Sound of Music broadway, von Trapp children, Trapp Family Choir, Trapp Family Singers, Georg von Trapp, Agathe Whitehead, Maria von Trapp, vontrapp.org, the von Trapps, Georg & Agathe Foundation, Speaking Agency, Legacy Consultancy, Media House, speakers, consultants, celebrity, notable legacies, public speaking, keynote, workshops, panel discussions, inspiring messages, uplifting messages, impactful messages, powerful messages, relevant messages, inspiring stories, actionable takeaways, memorable experience, memorable takeaways, inspirational, connection, impactful, meaningful, authenticity, experience-grounded, sustainability, corporate responsibility, corporate social responsibility, CSR, environmental, green, long-term branding, handling organizational changes, handling organisational changes, handling leadership changes, living core DNA values, family, legacy, leadership, power of connection, inspiring connection, perseverance, meaningful growth, and interpersonal dynamics, strategic planning, thrive, female-led, multi-generational, next generation, family business, family enterprise, philanthropy, well-known families, business consulting, leadership change, resilience, family office, legacy management, self-actualize, family governance, family organisation, family organization, wealth management, National Society of Colonial Dames of America, Rockefeller, Buffett Family's Learning By Giving Foundation, Boston University, St. Lawrence University, human, intellectual, social, and spiritual capital, Goddard, Hazard, Rhode Island industrialists, Széchenyi, Rákóczy, Zrínyi, and Frangepán, Szechenyi, Rakoczy, Zrinyi, Frangepan, stewardship

shela gobertina von trapp

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Founder & President
Shela is the Founder & President of Celebrity Legacy and Georg & Agathe Foundation.  She is passionate about historical preservation and the wisdom that often comes from examining our past. Holding a Masters in Energy & Environmental Analysis from Boston University, Shela previously spent a decade as a sustainability leader in corporate America and spoke on environmental and social issues. After many years of research and reflection on her diverse family heritage, today she speaks internationally—sharing insights, lessons relevant for us all, and the message that we are all more connected than we think. She also consults organizations on legacy management, as well as helping them link legacy thinking to their sustainability strategies.


Legacy: Shela directly descends from multiple historic legacies. She is a great-granddaughter of Baron Captain Georg von Trapp, World War I Austro-Hungarian naval hero and father of the von Trapp children—whose family's life story inspired the world-renowned musical, The Sound of Music—and his first wife Agathe Gobertina Whitehead, granddaughter of British engineer Robert Whitehead, inventor of the torpedo. Shela is a granddaughter of Baroness Johanna von Trapp of the Trapp Family Choir and Trapp Family Singers, later portrayed as the second youngest von Trapp child, Marta, in the play and movie. Her ancestors also are Hungarian & Croatian dynasties and national-heroes: Esterházy, Erdödy, Pálffy, Széchenyi, Rákóczy, Zrínyi, and Frangepán.​​​

Sharing insights from notable legacies